El Llorenç Parc de la Mar
As the general manager of the hospitality business, Ruben Zamora is responsible for overseeing the five star designer boutique hotel El Llorenc Parc de la Mar, the well-known Mallorcan restaurants Dins Santi Taura and COR barra I taula.
How abcMallorca helped
Launching the new boutique hotel in Palma in 2019 into a competitive marketplace, Ruben and his team enjoyed outstanding success in a very short time as a result of their superior product, excellent management and of course advertising online and in the magazine of abcMallorca. One of the key unique features of this hotel is the outstanding design so initially, the focus was on communicating this to their target market via advertorial coverage online and in print. Once the hotel opened the focus was on securing bookings directly through the hotel’s website and filling the four different food and beverage concepts operated by the group.